Here’s a YouTube video where someone applies Monroe’s Motivated Sequence to a popular cell phone commercial:
Next week we’ll start discussing some new theories that will help you to better adapt your message to the audience. In particular, we’ll start discussing Maslow’s Hierarchy of Needs and Monroe’s Motivated Sequence, and how to use these theories in planning your speeches.
Here are some links to read and consider before Monday’s class:
Maslow’s Hierarchy of Needs
- Hierarchy of Needs by Kendra Cherry, About.com
- If you’re feeling especially ambitious, here’s the link to the U of S library listings of the original article by Abraham Maslow on his pyramid, “A Theory of Motivation.”
Monroe’s Motivated Sequence
- Monroe’s Motivated Sequence by Mike Berry. This site offers a good explanation, plus has an outline of a sample speech that uses the sequence.
- Monroe’s Motivated Sequence: Effectiveness and Use by speech-time.com
- The Motivated Sequence — a quick outline of how to apply Monroe’s sequence to a speech
- and here’s a YouTube video that discusses the sequence and how it’s applied in advertising: Persuasion in the Media: Monroe’s Motivated Sequence